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Digitization is the first step that each organization should take to begin their journey toward digital transformation.

What everyone must know about digital marketing?

Today with the rise of an online-based work activities where e-commerce, online transactions, digital activities and social media are rising, the time and need for traditional businesses to dabble into the digital marketing spectrum is ripe. Digital marketing is every such marketing effort facilitated by using an electronic device or the internet. This includes search engines, email, social media, websites, apps, blogs, among others such components.  

What is Digitization and what does it mean?

Digitization is the use of digital technology to transform a business in order to improve revenue and value-added prospects. It is the process of moving to a digital business.

It incorporates the process of adapting old business models to new technologies and embraces digital technology’s potential to collect data, identify patterns, and make smarter business decisions.

The digitization of business as the transition from a traditional business approach to the adoption of existing and emerging social, mobile, and digital technologies.

The purpose of digitization is to describe the process of enabling, improving, and transforming business operations through the use of digitized information and technologies in order to transform how organizations conduct business and improve productivity.

Digital transformation comes in different shapes and sizes depending on the unique needs of the business and the business requirements shaped by disruptive technology organizations. 

Digital transformation refers to the process of integrating digital solutions in different business areas.

Digital transformation is the application of digital capabilities to processes, products and assets to enhance efficiency, increase customer value, manage risk and navigate through new revenue generation opportunities. This transformation is global. To adapt, everyone must fundamentally change the way they operate, be willing to accept cultural change and rethink their status quo.

Ultimately, the goal of digital transformation is changing how your business operates and delivers value to your customers. The essence of digital transformation isn’t digital tools and technologies. It’s not about implementing new solutions across your company. It’s a cultural change which challenge the status quo and become more responsive to the constantly evolving customer needs.

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